Book launch of Stefan Krook's "Laghum economy: a new brief for a healthy planet" - 5 Dec 2025

Marking the publication of Stefan Krook’s latest work, we gathered to examine why today’s sustainability efforts fall short and why a deeper redesign of our economic system is required. Building on the legacy of Erik Dahmén’s call to price the environment, the evening centered on Krook’s argument for embedding true environmental costs into every product, followed by a panel discussion with Michael Treschow, Susanna Campbell, Lisen Schultz, and Stefan Krook on how markets, businesses, and consumers can align with planetary health and long-term prosperity.

Start time: 2025-12-05 at 16:00

End time: 2025-12-05 at 18:00

Location: Stockholm School of Economics

In 1968, Stockholm School of Economics (SSE) Professor Erik Dahmén published his seminal book "Sätt pris på miljön" (Put a Price on the Environment). As SSE President Lars Strannegård recently reflected, “Since then, global resource extraction has more than tripled, and what was once a corrective measure now calls for a more fundamen- tal upgrade of our economic system.”

At the same time, as Michael Treschow - former Chairman of Unilever, Ericsson, Electrolux and Svenskt Näringsliv - has emphasized, “Today’s sustainability efforts are failing to deliver. Transformation requires a model where every product carries its environmental cost and thereby empowers consumers to drive markets toward planetary health.”

The launch of Laghum Economy by Stefan Krook was designed as a call to action - an invitation to rethink how markets, businesses, and consumers can work together for planetary health and long-term prosperity.

Program highlights

Welcome by Professor Magnus Mähring, Erling Persson Professor of Entrepreneurship and Digital Innovation, SSE House of Innovation

Moderated by Professor Valentina Tartari, Jacob and Marcus Wallenberg Professor of Innovative and Sustainable Business Development, SSE House of Innovation

Presentation of "Laghum Economy" by Stefan Krook, Serial Entrepreneur and Practitioner in Residence, SSE House of Innovation

Followed by a panel discussion with: Michael Treschow, former Chairman of Unilever, Ericsson, Electrolux and Svenskt Näringsliv, Susanna Campbell, Chair and Co-Founder, Syre, Lisen Schultz, Deputy Director and Sustainability Scientist, Stockholm Resilience Centre, Stockholm University, and Stefan Krook, Serial Entrepreneur and Practitioner in Residence, SSE House of Innovation.