This specialization is intended for those who are passionate about making a difference in people’s lives, in business life, or in society at large.
It will provide you with skills and tools to successfully engage in creative business development. It will significantly deepen your ability to make sense of and take action in rapidly developing market contexts, such as the new media sector. It will provide conceptual tools for, as well as hands-on training in, identifying opportunities, developing ideas, and turning visions into reality.
Getting prepared for new challenges
The first semester provides tools for addressing strategic issues related to marketing, business development, and markets. You learn how to analyze changing markets, how to integrate different functions in the firm, and how to ensure that market orientation and customer value creation permeates the organization. In a parallel course, you focus particularly on identifying and exploiting opportunities and managing challenges that face media corporations today. This is followed by a full semester in creative business development, brand management and marketing communications. The aim of these courses is to help you deal with the most important challenges facing corporations on today’s highly dynamic markets.
The second year gives you opportunity to broaden your competence base by spending one semester at another university or business school within our international exchange program; by attending our special trainee program; or by taking elective courses from other master specializations. The final semester is devoted to writing your thesis, which provides opportunity to further specialize in an area of particular interest to you.
Learning from practice
The courses are designed to bridge the gap between academic research and commercial execution – to use research findings to solve real-life business problems. Working on real projects, solving real problems for real companies is a cornerstone in the specialization.
The specialization will prepare you well for positions as marketing director, business development manager, sales manager and other equally important roles. Many of our students also pursue careers as consultants in strategy, PR, advertising, market research, branding, etc. Some choose to work in more explicitly entrepreneurial settings, e.g. in rapidly developing start-ups in the media-industry. The specialization also provides you with the strategic overview necessary to assume more senior executive positions, which many of our former students have.