Marketing & Media Management 

To be a winner in future markets, you need to understand how market conditions are continuously reshaped by the development of new media technology. You also need to know how to manage and take advantage of these developments. The Marketing and Media Management specialization aims to make YOU such a winner.

Getting prepared for new challenges

The first year offers you a full semester in creative business development, brand management and marketing communications, and one semester focusing on managing the challenges media corporations face today. Along with this you also learn how to integrate different functions in the firm, and how to ensure that market orientation permeates the entire organization. The aim of these courses is to help you deal with the most important challenges facing corporations on today’s highly dynamic markets.

Learning from practice – including internship

The courses are designed to bridge the gap between academic research and commercial execution – to use research findings to solve real-life business problems. Real projects, solving real problems for real companies, including internship, is a cornerstone in the training.

Future prospects

The specialization will make you well prepared for positions as marketing director, business development manager, sales manager and other equally important roles. According to a recent study, these are the best paid positions in Swedish corporations today. Successful marketing is what makes a company survive and prosper. We therefore expect many of our students also to quickly advance to CEO.