Center for Consumer Marketing 

The CCM Totem Pole

The CCM Totem Pole is an important part of CCM's culture. It is a challenge prize awarded to the CCM researcher with the most recent publication.
When a new publication appears, the totem pole is passed on like a relay-race baton to the published researcher.
The current holder of the CCM Totem Pole is Niclas Öhman

He was awarded the pole for his work on the following Doctoral dissertation:

Considering Intentions, Stockholm School of Economics

The Totem Pole