If you want to achieve marketing excellence, this is the course for you. Consumer Marketinig (621) is packed with knowledge about how people work and how you can make sure that your marketing actions will have maximum effect.
We offer the frontline research and theories on marketing and psychology, with devoted and knowledgeable teachers and a plethora of practical cases and applications.
Putting it simply, marketing is all about moving people. The process can be described as follows:
| Process: |
| Need recognition |
| Information search |
| Alternative evaluation |
| Purchase |
| Consumption and relationships |
In Consumer Marketing we provide you with the tools that enable you to make sure that consumers will feel a need for your product, they will search for and find the information you want them to find about your product, they evaluate your product as the best alternative, they buy your product and they will stay loyal to your product.
The pedagogy in Consumer Marketing is to merge frontline research with real-world applications and creativity. This entails a mix of lectures, cases, seminars and presentations.
Consumer Marketing in three words:
Tough but rewarding.
Course director Dr. Micael Dahlén