XL is a full-semester course in creative business development, brand management, and marketing communications. It creates leaders who excel in thinking, designing and communicating value to both business and consumers.
XL is designed to bridge the gap between academic research and commercial execution. We use the latest research findings to solve real-life business problems. Theories from the academic world are combined with our partner companies’ and our own experiences, and together we find new and effective ways to create and communicate value. The course has three cornerstones; seminars, workshops and internship. In seminars we absorb the latest research and models and apply them on real life cases. In workshops, companies and agencies work with students to solve and discuss actual cases and challenges they have encountered. Each student also completes a one-month internship at one of our eminent partner companies.
XL enables students to develop the skills needed to generate ideas and make them come to life. It is set up to enable them to excel in their future careers. Our solutions are always comprehensive in both strategy and implementation, and they never lack in creativity. Our partner companies help us understand how creative business development, brands and communications work in the real world and their support and feedback is essential for our success.
XL graduates are highly attractive to employers looking for talents to help them innovate, develop brands, and inspire customers.
Course directors: Micael Dahlén and Sara Rosengren